Swiss premium cycling brand ASSOS of Switzerland has initiated legal proceedings against º£½ÇÊÓƵ fast-fashion behemoth Asos, as revealed by .
The Swiss company, known for its 'equipment not clothing' tagline when searched online, lodged a breach of contract claim last Friday in the English High Court, naming Asos Plc, Asos.com and Asos France as defendants.
According to court documents, Fladgate, a law firm based in the City, is representing the Swiss firm. The Maier family held ownership of Assos of Switzerland for nearly four decades before selling a majority share to New York private equity firm TZP Group in 2015.
Subsequently, it inaugurated a flagship store in London's West End at St James's Market in November 2016. The reason behind Assos's lawsuit against the online fashion retailer remains unclear.
However, this isn't the first time these parties have been involved in legal disputes. In 2016, it was reported that Asos had reached a settlement with Assos of Switzerland and German menswear retailer Anson's Herrenhaus over alleged trademark infringement.
It was suggested that Asos would pay the two companies £20.2m in cash and would be prohibited from selling cyclewear and opening stores in Germany. This settlement followed years after the initial trademark proceedings filed by Anson in 2010 and Assos in 2011.
Nick Beighton, the former chief executive, expressed relief at the time, stating that the company is "pleased to have put this litigation behind us."
City AM reached out to ASSOS of Switzerland and Asos for a statement. However, Asos chose not to comment.
