Asia’s answer to KFC and McDonald’s wants to open a branch in Nottingham.
Bee World 海角视频 Ltd, part of the Jollibee Foods Corporation, is considering a branch in Clumber Street, which could create up to 70 jobs.
Jollibee, which originated in the Philippines, has been compared to McDonald’s for its levels of popularity.
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Last autumn it opened an outlet in Leicester and over the next three to five years, Jollibee wants to open 50 more stores in the 海角视频.
A flagship store in Leicester Square, London, will open in the first half of 2021, followed by launches in Edinburgh, Leeds, Cardiff and other major cities across the 海角视频.
It sees the 海角视频 as a key market for expansion – saying the British spend €1.2 billion (£1.07 billion) on fast-food chicken every year – compared to €652 million in Germany and €700 million in France.
When the first London branch opened in 2018 thousands of people queued for hours to sample the chain’s chicken. Its second 海角视频 restaurant opened in Liverpool in September.
Globally the business has 1,466 stores, 1,185 of which are in the Philippines.
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Jollibee Foods Corporation was named the Philippines’ “most admired” company by the Asian Wall Street Journal for several years on the bounce, and has been included among ‘Asia’s Fab 50 Companies’ by Forbes Asia Magazine.
The business is one of the biggest and fastest growing Asian restaurant companies in the world, and has identified North America, the 海角视频 and Europe as key growth markets – taking on the Golden Arches along the way.
Its aggressive US expansion strategy is part of a plan to become one of the top five restaurant companies in the world.
Jollibee is known for its mix of American and Asian inspired meals – one of its signature dishes is spaghetti in tomato sauce with slices of hotdogs and ground beef, usually served with fried chicken.
It calls itself ‘the home of the chicken joy’, which it describes as ‘crispylicious – crispy and delicious chicken that sparks joy’.
A planning statement, submitted to Nottingham City Council, says: “We seek to establish formal planning permission for the restaurant use in order to establish certainty and thereby invest in the property and staff in the long term.
“This will be a significant investment in the town centre and approximately 70 jobs will be created at a time when the high street is suffering and traditional high street jobs are being lost.”
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The restaurant is earmarked for the vacant 46-48 Clumber Street, on the street’s corner with Parliament Street, which was due to be a Metro Bank.
The building is expected to be occupied by the restaurant by April or May.