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Retail & Consumer

Around 2,000 jobs saved as Peacocks is snapped up in rescue deal

The jobs and 200 stores have been saved in the deal by senior executive Steve Simpson

A Peacocks store in Reading, Berkshire(Image: Get Reading)

Around 2,000 jobs have been saved after fashion chain Peacocks was bought out of administration.

Chief operating officer Steve Simpson will take over the business, with backing from an international consortium, saving the jobs and 200 stores.

Mr Simpson hopes to reopen the stores once lockdown restrictions on non-essential retailers ease next week.

The chain was part of Philip Day's retail empire Edinburgh Woollen Mill (EWM), which collapsed in November last year.

Mr Day was the biggest creditor of Peacocks and is owed money by the business he once owned.

Administrators FRP negotiated a deal with him by signing a deferred loan agreement between a consortium of investors and the businessman which will eventually see him get his money out of the company.

The consortium of international backers are primarily based in Dubai, where Mr Day lives.

A similar deal was set in place with the EWM and Bonmarche brands, while Mr Day's other brand, Jaeger, was sold to Marks & Spencer, where it will become an online-only business.