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Retail & Consumer

Aprirose calls time on pub brand Wear Inns a year after £22.4m investment deal

The 25 Wear Inns pubs now form part of the Blackrose firm, following the takeover by Aprirose

The Millstone in South Gosforth is one of the Wear Inns pubs being rebranded to Blackrose(Image: Newcastle Chronicle)

North East pub group Wear Inns is being liquidated a year after the company was snapped up in a £22.4m investment deal.

The Castle Eden firm, which has 25 pub venues around the North East and Yorkshire, was acquired by Aprirose, owners of the QHotels chain, from the Business Growth Fund and NVM Private Equity in the significant deal in August 2018.

Wear Inns had originally been founded by pub entrepreneurs John Weir and John Sands back in 2006, with the pair getting backing from NVM to acquire and manage a chain of community pubs.

However, the firm lost its founders when Mr Sands, a former North East Business Executive of the Year, died in 2017, a year after the death of Mr Weir.

All shareholders – including the estates of Mr Weir and Mr Sands – successfully exited as part of the Aprirose deal the following summer, which brought the Wear Inns pub estate under a larger, growing operation which has since made further pub acquisitions.

Now accounts for Wear Inns – which has pubs including The Guide Post in Gateshead, The Black Bull in East Boldon, Gosforth’s Millstone and the Black Bull in Morpeth – have revealed how the Wear Inns company is being liquidated amid a rebranding exercise, bringing 45 Aprirose pubs under a new name, Blackrose.

The new Blackrose logo(Image: Blackrose)

A report within the accounts tells how a reorganisation has taken place within the Aprirose firm used to make the acquisition – Milton Portfolio Holdings 3 ltd.

The operations and pub staff have been transferred to one subsidiary, while management have been transferred to another, and the company is now managed by Blackrose Management Ltd.