Apprentice winner Alana Spencer has launched her brand-new bakery in Aberystwyth.
She said opening the bakery had been something she had dreamt of for a "long time" - particularly bringing her luxury cake brand, Ridiculously Rich by Alana, to her home town.
This comes a few weeks after she bought Lord Sugar out of the business in an amicable separation with the tycoon wishing her the best for the future.
Speaking after the launch Alana said: "The bakery has been something I have been dreaming of for a long time. My business now has its own home and I am so happy that I have been able to keep the business here, in my home town of Aberystwyth.
"The support we have seen from the local community has been incredible, especially at the official launch where everyone had so many kind words and well wishes.
"Having the freedom of production and dispatch will allow us to grow faster and work with even more businesses, from smaller local ones to large national ones.
"We have already been in discussion with a number of retailers who are very keen to stock our current products and hopefully some of the new ones that are in the pipeline."
The business supplies over 50 franchises and a large number of retailers all across the 海角视频, and their first ever shop has been opened as part of the new bakery.
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Alana added: "The shop had an incredible first day and eventually we hope to employ someone to run the shop for us but whatever happens, having our own bakery means more freedom to create different product ranges and how we are able to meet the needs of our customers."
The opening of the bakery and shop has instantly created four new roles with hopefully another two positions being created by the end of the year including an apprentice.
"We have been so fortunate to find such an amazing and hardworking team already and were blown away by the number of applications we received," Alana said.
"It feels great to be helping to bring new opportunities to Aberystwyth and hopefully the new bakery and shop will increase trade and the busier, we get the more staff we can employ."