Lord Alan Sugar has announced the winner of The Apprentice for 2022.
The business tycoon whittled down the candidates on his popular BBC reality show to West Yorkshire's Harpreet Kaur and Swindon's Kathryn Burn. The pair had taken part in the first all-female semi-final in the show's history the week before.
In the final episode, the duo had three days to launch a new company, including creating branding for their business, producing a digital billboard and a television advert, before pitching it to the business mogul.
But was Ms Kaur who triumphed in the boardroom on Thursday (March 24), with Lord Sugar 'hiring' her as his next associate. She will go into partnership with the billionaire Amstrad founder, who will invest £250k in her dessert parlour company.
Ms Kaur, 30, said it was time to start ignoring gender in business as she revealed she is “hungrier than ever” after her success on the show’s 16th series.
After finding out she had been selected as Lord Sugar’s new business partner, Ms Kaur said although she is pleased to be a female winner, she believes it is time to “delete these titles” and put an end to paying attention to whether an individual in business is male or female.
She told the PA news agency: “I absolutely loved that it was an all-female final because I love empowering women, I hope that I can inspire many women that you need to follow your dreams, go and smash your goals, go and get them.
“But I also do feel that we need to sort of delete these titles out there in business, it doesn’t matter if you’re male or female. If you can set your eyes on something, and you’re going to make a success of yourself, go for it. It doesn’t really matter what gender you are.
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“And I think, again, through the process, that’s what Lord Sugar is about, I don’t think it matters if you’re male or female, if he recognises that someone’s worth an investment, he will do that.”
Ms Kaur also said she is “hungrier than ever” and attributed her “tunnel vision for success” to her win.
The entrepreneur owns Oh So Yum! – a dessert parlour and sweet treat delivery service – with her older sister Gurvinder. The company has two locations, in Leeds and Huddersfield.
During the intensive interview segment of the show, Lord Sugar had expressed concerns over the fact that Ms Kaur only owns 50% of the business, after she failed to declare that her sister owns the remaining half.
Speaking about the challenge of having to convince Lord Sugar that her sister’s involvement would not affect the potential investment and partnership on offer, Ms Kaur said: “For me, you know, me and my sister have built this business to the state that it’s already at and we both add that value.
“But going through The Apprentice process, it was just me and me alone. So I felt that I managed to prove to Lord Sugar that I’ve got enough standing regardless and can make a success out of anything, even if I’m stood on my own.
“So actually, I felt that it was only a benefit that I have actually got someone else on board within the company that is gonna help supercharge that growth. But I felt that through the process, he could see that I am investable as a person, even just by myself, so I didn’t see it as a risk.”
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After winning the show, Ms Kaur said she planned to “take over the dessert world,” and expand the business alongside her sister.
Ms Kaur also revealed how she plans to celebrate her success, adding: “I’m going to get one of my cookie pies, I’m going to slice it up, I’m going to warm it up and I’m going to eat it all to myself. Once I’ve done that, I’ll be back at work.”
She becomes the show’s 17th winner – after two candidates were offered investment in series 14 – and follows in the footsteps of the series 15 champion Carina Lepore, who also developed a business for those with a sweet tooth with her London-based bakery chain Dough Artisan Bakehouse.
Ms Lepore won The Apprentice in 2019 before the show was forced to take a two-year hiatus due to the Covid-19 pandemic.
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