The founder and chief executive of online electricals retailer AO has donated more than £1m to charity to help young people.
John Roberts has transferred over 1.47 million shares in the Bolton-headquartered company to good causes.
The shares have a current market valuation of about £1.2m.
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An AO spokesman said Mr Roberts, along with his wife Sally, support a number of charities that benefit and help young people.
The company added that the "strongly believe that talent is evenly distributed but opportunity is not".
As a result of the transaction, Mr Roberts now has a 22.4% holding in AO, down 0.3%.
In February, the largest institutional investor in AO increased its stake for the second time in just over a month.
Camelot Capital Partners, which is headquartered in the US, upped its holding of 19.25%.
At the start of the year, AO launched a strategic review of its German business after the division was "significantly impacted" by "intensified" competition and "substantially increased" digital marketing costs.
The company said it will "evaluate a range of options" and that the board is "focused on maximising shareholder value".