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An investment firm which can trace its roots back to 1796 has been revealed as a major shareholder in newly listed online womenswear brand In The Style.

The Salford-headquartered company completed its float on the London Stock Exchange's AIM market on Monday, March 15.

It was previously confirmed that Causeway Capital Partners I LP owns approximately 14.5% and senior management owns about 27.3% of the issued ordinary shares.

It was also revealed this week that Premier Miton Group has snapped up a 9.52% holding in the company.

Now, documents filed to the stock exchange confirm that Lombard Odier Asset Management has acquired a 12.83% stake.

The firm is an independent banking group based in Geneva and has client assets of CHF 316bn.

In The Style, which was founded in 2013 by entrepreneur Adam Frisby with £1,000 of seed funding from his bedroom, works with influencers on a long-term basis to collaboratively design, develop and promote branded fashion collections.

In The Style has said it intends to use the net proceeds of the placing receivable by it together with some of its existing cash resources to continue to invest in growing and developing its social media influencer network, selective brand marketing, entry into certain international markets through its proven influencer model, infrastructure and technology and assist with the move to a new, larger warehouse in 2021.