Online retail giant Amazon has confirmed the venue of the first Clicks and Mortar pop-up shop in Wales.
Clicks and Mortar is a collaboration between Amazon, Enterprise Nation, Square and Direct Line for Business - giving more than 100 small online businesses their first taste of a high street presence.
The Cardiff Clicks and Mortar at the St David's shopping centre, will be the second in a series, following the now operational pop-up in Manchester, which will open across the 海角视频 over the next 12 months.
It will open on July 22.
The Cardiff venue is in partnership with shopping centre group Intu and Land Securities, which jointly own the St David's Centre.
Emma Jones founder of Enterprise Nation said: "The launch of our first store in Manchester has demonstrated there is an appetite amongst online-only brands to test out physical retail, and that shoppers like to buy from small firms and meet them face-to-face
“We’ve already got a number of online retailers interested in trading during our six weeks in Cardiff, and we expect to hear from many more. Sellers can simply move in and plug in their products to start making sales.
"They are provided with a shop, payment solution, furnishings and advice on topics from visual merchandising to social media. We are trying to reduce the friction of small businesses selling on the High Street and we’re delighted to be bringing the concept to Cardiff.”
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Amazon's 海角视频 country manager Doug Gurr said: “Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the 海角视频 grow their businesses, both in-store and online.
“From giving up-and-coming online British brands the chance to experience physical retail, to funding the training of full-time apprenticeships and helping to increase SME exports, Amazon is committed to supporting the growth of small businesses - helping them boost the economy and create jobs across the 海角视频.”