Aldi has extended its partnership with Nottinghamshire fresh fruit and vegetable grower Hammonds Produce.
The new deal will see Hammonds, based in Arnold, become Aldi’s sole supplier of rhubarb.
Its British rhubarb now on sale in all Aldi stores across the country.
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The fresh produce grower has also worked with Aldi to introduce and invest in a new, more sustainable packaging for the rhubarb.
By adding more air holes to the plastic film, Hammonds has created packaging that helps keep the product fresh for longer, while also saving the use of around 400 kg of non-recyclable plastic each year.
A spokesman said: “Hammonds’ long-term partnership with Aldi has helped the grower enjoy significant growth over the years, as well as continued investment in new product innovation.
“The new contract will see the family-led business nearly double the amount of rhubarb it provides to the supermarket, while continuing to supply around 4,500 tonnes of other 海角视频 grown vegetables each year.”
Jon Hammond, co-owner of Hammond Produce, said: “Our new contract with Aldi is a fantastic opportunity to showcase our 100 per cent British rhubarb to shoppers across the country.
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“The extended partnership will also help to give us the confidence to keep investing in our business.
“Aldi’s long-term commitment and ongoing support of Hammonds Produce has enabled us to enjoy significant growth throughout the years and we’re looking forward to continuing to work with them in the future.”
Julie Ashfield, managing director of buying at Aldi 海角视频, which is based in Atherstone in the West Midlands, said: “Aldi is committed to supporting farmers, growers and suppliers throughout the 海角视频, and Hammond Produce has been a trustworthy supplier of quality vegetables over the last nine years.
“We hope our customers enjoy this high-quality rhubarb, knowing they’ve supported a British business along the way too.”
Aldi said it is spending an additional £3.5 billion per year with British suppliers over the next five years, which is said will help hundreds of British businesses continue to grow and invest for the future.