Alcoholic tea brand Noveltea has earned a hat-trick of awards for its products as it continues its expansion around the world.
The Newcastle firm - which last year turned down an offer of investment on the BBC’s Dragons’ Den - won two awards at the International Wine and Spirit Competition (IWSC) and another from Great Taste.
The IWSC awards came for Noveltea’s Tale of Earl Grey and the Tale of Tangier brands, with judges describing the former as “crisp and refreshing, with natural ingredients and a lovely harmony between the sweet, sour and tannin textures.”
Noveltea has also won its third award from Great Taste, with judges saying it “certainly up the stakes as an accompaniment to an afternoon tea.”
The company’s founders said the award wins would “support our international growth into new markets” and added that “we anticipate growing our stockist opportunities up and down the country.”
Noveltea co-founder Vincent Efferoth said “It’s fantastic news that Noveltea has been recognised for pioneering alcoholic teas and creating a genuinely different tasting experience.”
Fellow co-founder Lukas Passia added: “We are delighted to have gained recognition as brand that seeks to differentiate from the norm and to be able to offer consumers the great taste of alcoholic tea beyond the 海角视频.”
Noveltea was founded by Mr Efferoth and Mr Passia in 2017. The German natives had come to the 海角视频 to study at Newcastle University, and started Noveltea after discovering the British love for afternoon tea.
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They have won orders at a number of high profile stores, including Fenwick and Harrods, while exports to Europe and China have boosted the firm.
Their profile was raised with a pitch on The Dragons’ Den where they ended up turning down investment offers when the interested dragons asked for too great a stake of the company. That decision paid off when a subsequent crowdfunding appeal raised more money for a lower share of the company.
Noveltea currently has three products, the Tale of Earl Grey, the Tale of Tangier and the Tale of Oolong, teas that are infused with gin, rum and whisky.