Food entrepreneurs are being offered a fast-tracked route to a national market as supermarket Morrisons launches a Growing British Brands initiative.
The programme will give up and coming businesses the potential to sell their products across all 497 stores, as well as achieving allied online listings.
The West Yorkshire giant will also offer promotional plans and favourable payment terms to help the businesses scale up.
A team of brand-finding experts has been assembled to find game-changing, innovative products that need a helping hand to get to the main stage.
Successful applicants will receive advice and support covering every aspect of retailing, from production to packaging, to marketing and logistics.
David Potts, Morrisons’ chief executive, said: “There are thousands of people with great ideas, but getting them to market at scale is often a long, risky and complicated process.
"Morrisons started with just one shop over 100 years ago and is now one of Britain’s biggest retailers. We know and understand the entrepreneurial spirit and want to play our full part in helping the next generation of British brands quickly reach national distribution.
“For too long, small businesses have lacked the opportunity and perhaps confidence to scale up a great idea capable of supplying hundreds of stores at serious volumes. We hope that this programme can provide the support, guidance and confidence for great brands with great products to lift their horizons, to think big and to reach new customers all around Great Britain.”
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Businesses in the beauty and homewares categories are also to the Bradford HQ.
Food Minister Victoria Prentis said: “Our manifesto was clear that we want people, both at home and abroad, to be lining up to buy British. The ‘Growing British Brands’ programme will boost small businesses, encouraging them to scale up and reach thousands of potential new customers.
“Our food and drink businesses are renowned for high quality products and standards of animal welfare. They form a core part of our agri-food sector which supports over four million jobs and provides £121 billion to the 海角视频 economy. I welcome this announcement by Morrisons to further support entrepreneurs in this vital sector.”
Morrisons launched a local foodmakers programme in 2017, and has since launched more than 1,300 products from local foodmakers, growers and producers. This new programme aims to uncover those suppliers who have the ability to be stocked in stores nationwide.