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PRIVACY
Retail & Consumer

Air fryer sales continue to soar as households look to save energy – Lakeland

Lakeland's latest financial results are expected to be filed with Companies House by the end of September.

Lakeland has published its annual Trends Report(Image: Amazon)

Air fryers have maintained their spot as far and away the most popular kitchen gadget for Britons this year, while breadmakers and the tablecloth are disappearing from mealtimes, according to a report.

Annual sales figures from Lakeland show sales of air fryers were up 1,175% on last year – when they were already soaring in popularity – as households continue their efforts to save energy on standard ovens.

The Cumbria-headquartered retailer said: "In previous years, their popularity could be attributed to consumers seeking healthier cooking options and fast cooking times.

"However, with the cost-of-living crisis continuing, air fryers have a renewed appeal as an efficient alternative to oven cooking."

Two other products that "shaped the year" were heated airers – with sales up 51% – and heated textiles, such as heated throws and ponchos, Lakeland said, again as households brought in gadgets as an alternative to expensive dryers and central and electric heaters.

The retailer's Trends Report 2023 said: "Heating the human and not the home has been the mantra for many of us this year.

"As people sought out more energy-efficient and cost-effective ways of keeping warm this winter, sales of heated textiles – particularly throws – soared.

"With running costs from as little as 5p per hour, our product range offers consumers a budget-friendly alternative to using central heating."