Plans to transform a site in the centre of Trowbridge are set to go ahead after planning permission was granted last week (November 29).
Wiltshire Council approved the plans for the former site of Bowyer's factory, which has been vacant since 2008. Plans include 255 new homes for first time buyers, young families and downsizers.
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In addition, a new cultural quarter will be developed, made up of micro businesses, food and drink, art and independent retail; a new public amenity and ecology space alongside the riverside will be regenerated as part of the investment via the Future High Streets Fund; and new cycle and pedestrian links from the station to the town centre.
Cllr Nick Botterill, Wiltshire Council's cabinet member for strategic planning, said: "We are delighted with yesterday's decision. Of all our towns in Wiltshire, Trowbridge is the town centre which is most in need of regenerating. Innox Mills is a difficult brownfield site that has festered for decades and been a blight on the whole area.
"What is proposed is highly imaginative and creative and above all demonstrates a commitment and belief in Trowbridge. It combines preservation, sensitive refurbishment of heritage assets, new homes and new amenities. These all align with the council's aims of having vibrant, well-connected communities. This is very good news for Trowbridge and Wiltshire."
Jonathan Dean from Innox Mills added: "We are over the moon with yesterday's decision, it marks a massive step forward for Trowbridge towards the end of a site that has been an eyesore and millstone for the town for the last 14 years."
He added: "The opening of the 'Bowyer's Studios' on Stallard Street in January, which will become a home for artists, artisans and creative entrepreneurs will also see the opening of the footpath across the site to from the train station towards Wicker Hill. This path way will also be utilised by Wiltshire College art students who will be exampling their talents on the hoarding."
Cllr Richard Clewer, leader of Wiltshire Council, said: "The approval of this planning application is an extremely positive step forward for the regeneration of Trowbridge. When combined with the £16 million investment from the government via the Future High Streets Fund, it shows Trowbridge has an exciting and vibrant future. This comprehensive approach to development will deliver significant benefits for residents, visitors and traders alike and enables us to improve the town's housing, commercial and cultural offer."