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A family-run waste management company has invested £10 million in what management says is the “most advanced recycling plant in the region”.

Willshee’s Waste & Recycling, in Burton-on-Trent, has opened the new site in Swadlincote, Derbyshire, which will reuse more of the waste households and businesses throw away – helping the environment and taking rubbish away from landfill.

Managing director Dean Willshee said: “Opening this new site is a huge step forward for our company in terms of technology, efficiency, and also the environment.

“This state-of-the-art equipment produces over a third more material that can be reused, versus other plant – extracting wood, soil, plastic, metal and rubble from general waste.

“With a process involving three stages of shredding and a sophisticated system of shredding, screening, air separation, magnets, and near-infrared technology, we are able to extract every last piece of recyclable material.

“What is left, is made into Solid Recovered Fuel (SRF) which is then used by manufacturers – cement works will use SRF in their kilns, for example.

“The other great thing about SRF is that it is already carbon offset – creating more environmentally-friendly energy from waste.”

South Derbyshire MP Heather Wheeler said: “I was delighted to support Willshee’s with their bid to open up this state-of-the-art commercial collection and recycling centre.