Swansea headquartered law firm JCP Solicitors has acted on a new partnership agreement between international sportswear manufacturer Macron and Cricket South Africa.
It is the latest Macron deal for JCP Solicitors, who have advised the Italian firm for the last decade. Previous deals it has acted on for Macron include sponsorship tie-ups with Premiership football club Crystal Palace, the Welsh Rugby Union, Connacht Rugby and World Rugby.
The agreement with the South African cricket federation covers the supply of technical sportswear to all national teams for the next five years. With the Cricket World Cup taking place in South Africa 2027, the partnership is set to further elevate Macron’s presence on the international sporting stage.
Macron is also the technical partner of Cricket West Indies and of the cricket federations of Ireland and Italy. The South African deal sees Macron replacing previous kit manufacturer and fellow Italian firm Lotto.
JCP’s Andrew Meech, director and joint head of commercial litigation and sports law specialist, acted for the sportwear giant on the deal.
Mr Meech, said: “This is a major deal for Macron, demonstrating the brand’s strength, flexibility, and underlines the quality reputation that Macron has in the sportswear industry.
“We are delighted to have supported Macron with this technical partnership and to continue our close relationship with their team. By working together on multiple deals over a significant period of time, we have gained a comprehensive understanding of their business model and objectives which we utilise in gaining the best possible outcome for the brand.
“We wish Macron all the best with this agreement and look forward to seeing their presence within international cricket grow.”
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Gianluca Pavanello, chief executive of Macron, said: “This latest partnership with a leading body in the cricketing world confirms that the quality and reliability of Macron sportswear is recognised and requested by a growing number of international sport federations.
“We are committed to supplying garments that not only deliver unrivalled performance but can effectively convey the history, symbols and identity of Cricket South Africa.”
As well as its Swansea head office, JCP Solicitors, also has offices in Cardiff, Carmarthen, Caerphilly, Cowbridge, Haverfordwest and St Davids. It employs more than 180.