South Tyneside business expands to new base to meet growth on global stage

db Show Control & Automation Ltd's tech solutions are used by theme parks and interactive centres all over the world

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Coreena FordChronicle and Journal business writer

12:37, 11 MAR 2022

From L to R Craig Pow Chong, director of engineering, Coun Mark Walsh, Lead Member for Regeneration and Economy at South Tyneside Council and David Birchall, technical director and owner of db Show Control and Automation. (Image: db Show Control & Automation Ltd)

A Tyneside firm which helps to create some of the world’s most demanding multimedia shows and theme park rides is expanding after winning new projects.

db Show Control & Automation Ltd was set up more than 10 years ago by Dave Birchall as a technical design consultancy, whose solutions are at the core of global theme park rides, museums, interactive visitor centres and AV installations.

The company’s solutions run 24/7 worldwide, with recent projects and clients including Disneyland Paris, ECA2, Universal Studios – in Beijing and Florida – , Dubai Parks & Resorts, Warner Bros World Abu Dhabi and Ferrari World Abu Dhabi.

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Everything is designed, developed and manufactured in house at the company’s base in South Shields and shipped worldwide.

Since the beginning of 2022 the company has secured a significant number of new contracts, prompting a move to new offices.

To give the team space to manufacture its systems, the company has expanded into a second 900 sq ft unit at One Trinity Green to accommodate the growth.

Mr Birchall, technical director and owner of db Show Control and Automation said: “We’re thrilled to be expanding due to further significant project awards and the ever growing demand for our services.

“Our job is to create immersive experiences through the creative use of technology and controlled systems – it’s very unique and extremely fulfilling, as we often take a project right through from the initial creative concept to a delivered working system.

“We work within an exciting and unique market and everything we create, design and build is made right here in South Shields then exported worldwide.”

Craig Pow Chong, director of engineering, said: “We’ve worked on some fantastic projects over the last few years and watching our concepts come to life alongside the audience is wonderful. We want to show people in the North East that engineering jobs like this exist and the opportunities are endless.”

Coun Mark Walsh, Lead Member for Regeneration and Economy at South Tyneside Council, said: “It’s incredible that a company like this, which has a significant reach worldwide, exists right on our doorstep and we’re delighted that One Trinity Green is providing them with the right environment to allow them to scale their operation.

“We are getting more and more tech companies with growth aspirations choosing to locate their business at One Trinity Green and it is developing into a vibrant community housing some of the fantastic innovation we have here in the Borough.”

David Birchall will join Ian Farrar for a South Tyneside Business Talk to discuss some of the projects that db Show Control have been involved with across the world, on Friday April 1 at 10am. It will be live streamed across Invest South Tyneside’s social media channels.