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Professional Services

Santander backs Black Country start up All Traffic Products

Company launched last year and supplies support products to contractors working on highways schemes

Mark Grice, managing director of All Traffic Products (second left) with fellow directors (from left) Alan Nicholas, Hayley Grice and Tim Daly

A Black Country start-up company which supplies products for highways projects has secured new funding.

Willenhall-based All Traffic Products provides steel tubes, brackets and road signage fittings to large construction contractors building and maintaining roads throughout the º£½ÇÊÓÆµ.

It was founded in March last year and began full operations in September after navigating challenges caused by the pandemic and associated government restrictions.

The company has now secured a new undisclosed funding deal with Santander º£½ÇÊÓÆµ to help it add more staff to its team of seven and take on new business as well as give it the ability to supply products to clients at short notice.

All Traffic Products has also moved its day-to-day banking to Santander º£½ÇÊÓÆµ.

Managing director Mark Grice said: "Starting a new business is always a difficult proposition but to do it during a pandemic brings exceptional challenges.

"From the outset, we knew there were some critical decisions to be made regarding finance and cash flow so finding a suitable financial partner was an issue we researched very closely.