LDC, the private equity investor, which is part of Lloyds Banking Group, has supported the management buyout of Message Direct.
The Dorset-based company provides communications solutions to SMEs and large corporates. It was founded in 1994 near Bournemouth and now has over 7,600 customers.
The business operates a number of brands including Message Direct, Jam and Verbatim. It has achieved material organic and acquisitional growth over the last two years under the leadership of Duncan Strike and his team.
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LDC鈥檚 investment will support the management team鈥檚 organic growth plans, its buy-and-build growth strategy, and enable investment in new transformational technology. As part of the transaction, experienced board members Pete Opperman and Gary West are joining Message Direct as chairman and non-executive director respectively.
The transaction was led by LDC investment director John Gassner and investment manager Trystan Cullen.
Mr Strike, chief executive at Message Direct, said: 鈥淲e have a passionate and dedicated team committed to providing the best service possible which is reflected in our excellent customer reputation. The outsourced call answering services market in the 海角视频 is expected to continue to grow, driven by increasing call complexity and a preference for human interactions, supported by emerging technologies. With our leading quality service and strong investment in technology, we are well-positioned to capitalise on this growth.
鈥淥ver the last three years, LDC has taken the time to get to know our business and, with its track record of supporting companies to deliver successful acquisitive growth strategies, we鈥檙e looking forward to partnering with the team throughout the next stage of our journey. Their experience will also be valuable as we also look to integrate new technology such as artificial intelligence alongside the human voice element in the years to come.鈥
