A Leicestershire marketing agency has launched a three year growth strategy and undergone a rebrand to raise its profile and win more business.
Mocha Marketing, based on the Narborough Wood Business Park, Enderby, has announced plans to double turnover in the next three years and more than triple profit.
By the end of 2019 the team will have doubled in size to 11 members of staff. There are already nine people working there with a recruitment strategy underway.
The company offers services such as marketing, PR, workshops, consulting and events and has recently been working more in London.
The three year strategy includes expanding its digital services.
It has also launched a new website and added “Mocha Communicates” to its branding to try and reflect the services it offers.
Mocha has been going for five years working with national and international businesses and organisations such as Ventola lighting, Joel LaRosa Design and Hope Against Cancer.
Managing director and founder Gemma Orton, has said: “The Mocha logo has been great and has taken us a long way, but we have felt that it now doesn’t reflect our growth or the business we are becoming.
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“I’ve always been incredibly passionate about how the team communicate and even more so as we grow.
“So, the rebrand has given us a huge opportunity to express this.
“After all the frustrations I had experienced being client-side when recruiting agencies myself, I knew I wanted our agency to be different.
“I wanted our name to be unique; without a marketing acronym or the need to be clever.
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“Naming a business is harder than naming a child! I wanted it to reflect the personable element of our agency.
“Everybody always seems to have a good reaction to our name. It’s memorable and I’m proud of its reputation – so we’ve enhanced it!”
Gemma also has a five-to-seven year goal to appoint a junior board of directors from within the firm.
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She said: “Mocha was my original baby, I am very proud of what we have achieved in the last five years.
“No matter how many challenges we’ve had, when you get past them that euphoric feeling is indescribable, almost addictive.
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“I’ve learnt that I am a true entrepreneur and love developing a business and everything that comes with it.
“There’s also no doubt that it couldn’t have happened without the fantastic support around me – firstly, our team at Mocha who are highly motivated by our goals, the business community around us and of course family and friends.”