The boss of a North West mechanical engineering firm has said there is a significant skills shortage in the sector, and that there are always jobs available.
Steven Hunt said firms like his suffer from a talent pool that is "too small", and that those who choose to go into the sector - and possess the right skill set - will be "forever employed".
His firm Steven A Hunt & Associates, which is based in Liverpool, celebrated its 30th year in business last week.
The firm is involved in a number of major projects, including the new Rutherford Diagnostics HQ in the city's Knowledge Quarter, and has worked on a whole variety of developments over the past three decades in Liverpool and further afield.
But Steven, who is 55 and from Huyton, said despite it being a large, well-paid sector, university students often don't even know it exists.
His team mostly act as building services engineers - "the pipes and wires" of building design and construction. Or, as he described, "breathing life into the heart of a building through the design of mechanical and electrical components".
He said a major issue is that many aren't aware of other professions involved in construction aside from the architect.
He said: "They might know what a civil or structural engineer is, but nobody knows what a building services engineer is.
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"Our number one problem is that when school leavers come out, they don't automatically know that job exists, so our talent pool is very, very small."
So Steven said over the years, he has visited schools, colleges and universities to explain the role to potential students.
"I explain to them that actually there's a fabulous career for them here for many reasons. There aren't that many doing it, and so you are highly valued.
"It's also very diverse - one day you are designing a hotel, the next day heating an operating theatre.
"We are also not just based in an office, and it's always brilliant and exciting to take a concept right from the very beginning to seeing it emerge as the finished product."
He explained: "There are lots of jobs available in any one time in any one city. I have never seen anyone being made redundant, the only ones who can't survive in the industry are those who can't cope, or who have the wrong skill set.
"If they have got the skill set then they will be forever employed. You can't say that in most jobs, but in our industry, if you're good, you will keep your job."
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So why is it so difficult to find the right people with the right skill set?
"The number doing uni courses will develop depending on the cohort - they are all available, but just haven't got the numbers," he said.
"I am very enthusiastic, but in the cold light of day, is it that attractive, and are we doing enough to make it more attractive?"
He said in recent years, and with more focus on green issues and climate change, there has been an increase in interest in the sector, but still not enough.
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"People are coming out of college and they are thinking about saving energy. That gives us a real boost, from a relatively dry subject to one people can relate to. It does prick the ears up."
Another thing possibly putting people off is that it's certainly not an easy job, as Steve explained.
"You have to be maths orientated and pretty skillful in dealing with people and different solutions.
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"Because of the variation in the job, it takes a long, long time to become really experienced. I'm still learning every day the new technologies and different apps and so on."
He is setting up a new initiative called LAP (Liverpool Apprenticeship Partnership) this autumn, giving students 24-month programmes covering all aspects of the sector.
His firm is celebrating a successful year, and last week took home the Outstanding Achiever Award at the 2019 North West Regional Construction Awards.