An insurance firm rooted in East Yorkshire has launched a new arm of the business focused on work with commercial customers.
Hedon Insurance, which recently celebrated a staggering 50 years of business, has unveiled HI Commercial, as it looks to expand its current offering.
HI Insurance is headed up by Richard Medforth and newly-appointed director Luke Byron, and will provide services including motor fleet insurance, pub and restaurant insurance, and property owner cover.
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The purpose of the new brand is to give the commercial team room to expand outside Hedon Insurance's core business of personal work.
Anne Walters, managing director at Hedon Insurance, said: “We are delighted to launch HI Commercial and feel proud to appoint Luke to the board of our new company. As a rising star since joining us seven years ago, the natural progression is for him to become a director.
“Richard has been a valuable member of our team since 1990 and the pair have worked hard to build significant growth in our commercial client base.
“The time is now right to separate the two businesses so that Richard and Luke can focus on our new style commercial insurance firm, HI Commercial Limited. Hedon Insurance can continue to do what we have been doing for 50 years – providing excellent customer service - but with a focus on personal insurances.”
With 50 years’ experience in business behind them, HI Commercial will support thousands of business owners across East Yorkshire, from a broad range of commercial organisations.
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Luke Byron, 27, was employed by Hedon Insurance in 2012 and has been instrumental to the success of its commercial insurance division.
He said: “Prior to setting up HI Commercial, we researched the market to find out how we can differentiate ourselves from other firms.
“All too often the insurance market is going down the call centre route and clients become nothing but a number.
“The consequence of this is that commercial organisations chase the lowest price for insurance rather than the most suitable cover. That’s great until disaster strikes and a claim is rejected or the business finds out they were underinsured.
“HI Commercial is operating in the digital age but we are also client-facing. It is important to get to know our clients and their business by meeting them in person.”
Ms Walters added: “Luke played a significant role in the development of HI Commercial, managing the rebrand, working with current clients and raising awareness of our business as an active member of the local business networks.”
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