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'Global leader' ambitions for market research firm the Insights Family as it wins BGF investment

Group says it has polled more than 2.3 million children and parents to date

Tom Williams and Nick Richardson from the Insights Family: (Image: Christopher L Proctor)

Family market research firm The Insights Family has secured a £5.6m investment led by BGF as it bids to become a “global leader” in its field.

The Insights Family was founded in 2017 and specialises in providing market intelligence on the behaviour of children, young people and their families. The group says it has polled more than 2.3 million children and parents to date, collecting over 2.7 billion data points, and its client base includes Nike, Warner Bros, Mattel, and LEGO.

BGF has invested £5 million in the Manchester business, with additional participation from DSW Ventures, - the venture capital arm of Dow Schofield Watts.

Nick Richardson, founder of The Insights Family, said: "We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers.Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal.”

Tom Williams, CEO of The Insights Family, said: "We’re proud to be a trusted partner to customers around the world. Our impressive customer portfolio is continually expanding, and with the additional strategic and financial support from BGF, we're poised to amplify our growth even further in 2024."

At BGF’s North West team, the investment was led by Rhys Davenport and Courtney Walker. The DSW Ventures investment was led by Keith Benson.

Rhys Davenport, BGF investor, said: "The Insights Family has emerged as a global authority in market intelligence for kids, teens, parents, and families. We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth."

The advisers to BGF were Browne Jacobson (Ryan Brown, Bethany Grummitt, Olivia Barrow), Hurst (Adrian Young, Sarah Haley, Jennifer Escott), SureCloud, Inam Shah and Apex.