A specialist PR agency for the international fintech market has launched three new divisions in response to the coronavirus pandemic.
Manchester-based SkyParlour, located on Princess Street in the city centre, said the new divisions - Started, Scale and Consult - will support the “evolving” fintech market and help firms “better express their purpose”.
It comes as the agency has also opened a new office space in London, with plans to open an office in New York in January.
The agency, which was founded in 2009 in the wake of the global financial crisis, said it is “well placed” to lead firms through turbulent times.
The agency’s co-founder Kimberly Waldron said the pandemic has changed how fintech firms at different stages need to communicate, “especially when it comes to attracting the right level and type of investment”.
“With understandable caution in the VC/PE community due to instability in the markets, we need to ensure fresh Fintech talent and technology still makes its way to end users,” she said.
“This is exactly why we’re launching Started, to ensure those Fintechs at the beginning of their journey have the support they need to cut through the noise.”
Co-founder Angela Yore said the impact of poor communications during the pandemic “could be profound”.
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“Fintech is the long-time custodian of trust in the movement of money,” she said.
“Because of this, leaders in the sector have a responsibility to disrupt and evolve by maintaining an open line of communication with customers, competitors, partners, investors, policy makers and the influencing media.
“The impact of poor communication during this, one of the most challenging years of modern times, could also be profound.
“We are committed to being a strategic ideas agency and that is why we have adapted our business to guide our clients through the ‘next normal’, to optimise the way Fintechs communicate.”
The firm said its Started and Consult divisions are “off to a strong start”, and have signed up new clients, while its Scale division continues to grow its client roster.