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Communications agency Freshwater names new chief executive

Group managing director Angharad Neagle is taking over the role following a management buy-out

New chief executive at Freshwater Angharad Neagle with chair David Howell

The parent company of communications agency Freshwater has appointed a new chief executive.

Existing group managing director, Angharad Neagle, has been tasked to implement its growth strategy following a £2.6m management buy-out.

The Cardiff and London based business, which had a turnover of £4.8m last year and employs more than 50 staff, is aiming to double in size over the next three years through a combination of organic growth and selective acquisitions.

Freshwater has not made any acquisitions since leaving AIM in 2010, focusing instead on consolidating its position in key markets such as healthcare and transport, but it is now looking to acquire businesses that would enhance both its sectoral strengths and its capabilities in growth areas such as digital, data, insight and evaluation.

Ms Neagle will become the new chief executive of both the parent company, Raglan House Holdings, and wholly owned subsidiary, Freshwater º£½ÇÊÓÆµ. She succeeds John Underwood, who remains on the board.

Ms Neagle, 43, joined Freshwater in February 2008, after working in communications roles with the police, local government and in other PR and marketing agencies. She became director of Freshwater’s creative division in 2009 before being appointed group managing director in 2013 and joining the board in 2014.

In addition to driving Freshwater’s daily operations for the past six years, Ms Neagle has provided strategic counsel to some of the firm’s major clients.

Ms Neagle and Mr Underwood, along with fellow Freshwater directors David Howell, Haydn Evans, Aled Edwards and founder Steve Howell formed Raglan House Holdings to deliver a £2.6m buy-out of institutional and private shareholders who had invested after the company listed on AIM in 2007. Raglan House is 70% owned by Freshwater directors and employees, with the balance being held mainly by former directors, the Development Bank for Wales and Welsh private equity firm, Criseren.