Brand agency Champions (海角视频) Plc has merged with digital marketing agency Lowaire to create, what management say, is an exciting opportunity for growth.
Champions, based in Costock on the Leicestershire/Nottinghamshire border, provides services such as marketing, PR, advertising, event management and celebrity booking services. Its offices are a few miles up the road from the Shepshed base of Lowaire, which offers things such as marketing services and website development.
Champions was incorporated in 2001 by John and Donna Hayes, and latest accounts for the year to September 30, 2022 show a turnover of £26.9 million and a pre-tax profit of £3.7 million
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Managing director Matthew Hayes said: “The objective of the merger is to combine Lowaire’s local presence and ambitious attitude with Champions’ years of experience and extensive offering to provide a results-focused approach for our clients.
“Furthermore, it allows Champions to offer a full service to clients from start-up all the way to mid-tier and fast growth corporate organisations.”
Lowaire boasts an in-house team offering services such as social marketing, paid media, SEO and website design and development.
Like Champions, it started out as a one-man operation from a dining room table back in 2014.
Now it possesses a dedicated team which provides services to more than 100 clients locally, nationally, and globally.
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Mr Hayes said: “We understand how difficult and challenging the agency market can be and how lonely it can be from the point of view of starting from scratch.
“They have proved themselves over the first seven years of business, but what we believe we can do is help add rocket fuel to the business, taking the learnings and lessons of being a bedroom start-up agency ourselves. We know what is required to deliver rapid growth for the agency itself.”
Lowaire managing director Adam Coley said he started the business because he believed there was a gap in the market for a digital marketing agency that provided a better, more transparent, and personalised service for clients.
He said: “This collaboration marks a significant milestone for us. As specialists in producing robust digital marketing solutions, Lowaire sees this partnership as an exciting opportunity to fuse with Champions' established growth strategies.
“Having worked for various companies including the NHS, I was quick to learn how a more personalised and result-driven approach could lead to better results and client retention.
“As an agile team at Lowaire, our nimbleness combined with Champions' extensive experience will propel both our organisations forward.
“We truly believe our expertise coupled with Champions' wide-reaching experience will uniquely position us in the marketplace and we look forward to sharing this exciting journey with our stakeholders.”