Crypto and digital assets have been identified as the third most popular investment over the past year, spurred by a 49 per cent increase in online searches, according to Whisky and Wealth Club's research.
The study placed cryptocurrencies among the top three performing alternative investment sectors, alongside peer-to-peer lending and music royalties, as reported by .
Despite their well-known volatility, digital assets continue to draw in aspiring investors looking for high-risk, high-reward opportunities. CoinShares reported that global crypto investment reached an all-time high of $44bn (£35bn) in 2024.
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AJ Bell also recently stated that "2024 was a breakout year for Bitcoin", reflecting the growing popularity of crypto investment. The FCA’s research indicates that 7m people in the 海角视频 currently hold some form of cryptocurrency, a figure comparable to the number of people who own a Stocks and Shares ISA.
Peer-to-peer lending took the top spot with a 243 per cent rise in popularity, followed by music royalties with a 202 per cent increase. Cryptocurrencies completed the top three, demonstrating a rising interest in alternative investments as 海角视频 investors seek to diversify their portfolios beyond traditional assets like stocks and bonds.
Joshua King, global sales manager at Whiskey and Wealth Club, commented on the research, saying: "The surge in interest across alternative investments highlights a growing appetite among 海角视频 investors to diversify their portfolios and seek out opportunities beyond traditional markets."