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Professional Services

Swansea Building Society strike new rugby sponsorship deal

It has renewed its tie up with Swansea RFC for another season

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Professional Services

By

Sion BarryMedia Wales Business Editor

13:55, 22 AUG 2025

Left to right chief executive of Swansea Building Society Alun Wiliams and board member of Swansea RFC David Blyth.

Swansea Building Society has renewed its sponsorship of Swansea RFC for the coming 2025/26 season. The continued backing from the Swansea headquartered mutual reflects its commitment to investing in the local community

Founded in 1872 Swansea RFC has claimed four Welsh Premier division titles as well as historic victories over the All Blacks in 1935 and Australia in 1992.

Established in 1923, Swansea Building Society has branches in Swansea, Mumbles, Carmarthen, and Cowbridge.

Its support for Swansea RFC is one of several community sponsorships and charitable partnerships the society will continue to champion throughout 2025.

Chief executive of the mutual, Alun Williams, said: "We’re proud to continue our support for Swansea RFC for another season. This partnership goes beyond branding—it’s about championing local pride, tradition and excellence. Just like the club, we have deep roots in Swansea and a strong connection to the people here. We’re excited to see what this season brings and will be cheering the team on every step of the way.”

David Blyth, board member at Swansea RFC, said: "“Having the ongoing support of Swansea Building Society is hugely important to us. Their belief in what we’re building here—both on and off the field—means a great deal. We’re thrilled to be working with them again for the 2025/26 season and look forward to another successful year together.”

The value of the sponsorship has not been disclosed.

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