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Survey suggests º£½ÇÊÓÆµ as 'most attractive' investment destination amid growing risk appetite

City leaders have spoken about their desire to take on bigger gambles to drive returns and improve growth prospects

The º£½ÇÊÓÆµ has become more attractive as a place for business investment, according to new research.(Image: 2024 Getty Images)

The º£½ÇÊÓÆµ has ascended to become the joint top destination for investment among CFOs globally, according to a new survey, with finance chiefs showing a readiness to embrace more risk.

City bigwigs and policymakers have been vocal about their willingness to take bolder risks to spur returns and bolster growth opportunities, as reported by .

Deloitte's latest findings indicate a marked increase in risk-taking, with nearly one in five (17%) chief financial officers (CFOs) shifting from conservative strategies to a more risk-oriented approach on their balance sheets.

Senior figures from FTSE 100 and FTSE 250 companies, as well as º£½ÇÊÓÆµ private firms and subsidiaries listed abroad, were surveyed by Deloitte, with participating companies having a combined worth of £386bn.

In stark contrast to last year's survey, where only 12% of participants were inclined towards greater risk, this year's results show a significant shift in sentiment.

The º£½ÇÊÓÆµ now ranks as a prime location for business, sharing the top spot with India, a notable rise from previous Deloitte surveys that placed it as low as sixth.

"This renewed confidence, coupled with a rise in risk appetite, is welcome and underscores the considerable investment potential the º£½ÇÊÓÆµ offers," commented Richard Houston, chief executive of Deloitte º£½ÇÊÓÆµ.

Investment hinges on a 'mindset change'

The º£½ÇÊÓÆµ has launched a deregulation initiative designed to enhance risk appetites and reduce regulatory burdens on businesses over the past year, with Chancellor Rachel Reeves instructing bodies such as the Bank of England and FCA to establish rules that foster growth.