Financial services and accountancy firm PwC has appointed a new head for the Midlands.
David Morris has taken over as Midlands regional market leader after incumbent Matthew Hammond moved into a new post after eight years.
His role sees him placed in overall charge of the firm's operations in Birmingham, Castle Donington and Milton Keynes.
Mr Morris has worked for PwC for more than 20 years and most recently led its work in the health services sector, including through the Covid-19 pandemic.
He has led the support for change programmes in the public sector, advising boards, regulators and central Government as well as being on the board of a number of large teaching hospitals.
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He said: "It's a privilege to take on the role as Midlands leader. Having been born and raised in the Midlands, with a career journey that has taken me around the globe, it's a full-circle moment to be stepping into this role to help shape the future of the Midlands firm.
"The region has so much to offer, from being quite literally a place of 1,000 trades to the incredible talent and quality educational institutions we have on our doorstep.
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"Having joined the firm in 2004 as a senior associate, I've seen first hand the career journey that PwC can offer and it's a priority of mine to champion, nurture and develop the next generation.
"I take on this role during a time where some businesses are facing economic challenges as we head towards the end of 2023.
"That said, there are some real game-changing opportunities too, particularly around productivity, technology and environmental, social and corporate governance, and I'm keen to see how we can help businesses continue to promote this region as the place to be.
"Finally, I'd like to pay tribute to Matt and the fantastic work he has done as our regional market leader. His efforts means he hands over a firm ready to take advantage of the opportunities presented."
Mr Hammond will continue to be based in Birmingham and lead the firm's strategic international markets group while taking on the new role of chairman of its financial crime business.
During his tenure, the Midlands practice has almost doubled in size, with investment in over 1,000 new roles and 44 new partners and he led the relocation of the Birmingham team to a brand new home at the city's Paradise development in 2020.
Mr Hammond said: "It's been an honour to lead the Midlands firm for the last eight years during which we have delivered record growth through investments in our people and partners, to serve the whole of the Midlands market.
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"This is a critical period for the region's economy and we have the strongest pipeline to deliver against as our clients seek increasing collaboration to meet their growth aspirations.
"I am confident the breadth of industries across the region and the cross-sector insights and experiences this creates will enable Midlands businesses to capitalise on new and emerging technologies to feed the next stage of growth."