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The new equity fund for Wales and latest investment deals to support the growth of SMEs

Firms securing equity include Finboot and Project Blu while the British Business Bank is creating a new £130m fund for Wales

Here we feature the latest equity investment deals, and news of a new fund, to back the growth and job creation plans of Welsh SMEs.

Project Blu

Dinas Powis-based eco pet product firm Project Blu has secured another significant investment round boost as it focuses on further expansion globally.

The company, which recycles fishing nets and plastic bottles to make a range of pet products such as beds and leads, has secured investment and strategic backing from leading US manufacturer and distributor Central Garden & Pet Company (Central).

The partnership will support the company’s mission to drive sustainable change across the global pet industry.

Central had sales of $2.7bn and operates multiple distribution centres strategically placed across the United States. The partnership will see Central offer Project Blu eco-friendly products to its extensive list of US of physical and online retailers.

Project Blu is the first global pet brand to offer a full range of sustainable accessories, including beds, collars and leads. The company’s original mission was to reduce global ocean-bound plastic waste by converting it into sustainable fabric designs. As the business has grown, it has established itself as a global leader in tackling the pet industry’s wider environmental issues. These include reducing carbon emissions and water waste in addition to developing a circular lifecycle for pet products.

Project Blu dog bed

Since being launched in 2019 it has sold over 200,000 premium pet products across the globe and has converted over 12 million plastic bottles into sustainable designs. The core product range includes pet beds, collars, leads and ‘plastic’ style products made from recycled fishing nets.