The chief executive of the London Stock Exchange has called on the government to repair investment in capital markets to deliver economic growth.
Dame Julia Hoggett, who heads the London Stock Exchange, has endorsed the fresh 'Tell Sid'-style campaign unveiled by Chancellor Rachel Reeves this year aimed at encouraging Britons to invest, as reported by .
Speaking to The Times, Hoggett expressed hopes the initiative would spark a "zeitgeist shift" that helps the "flywheel to turn".
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"We have underinvested ourselves as a nation and we need to address that if we want growth," she added.
The London markets' boss has previously argued that Britons were more reluctant to invest in the real economy compared to assets like cryptocurrency, viewing the new campaign as a means to "demystify investing."
London Stock Exchange's retail drive
The initiative arrives during a challenging period for City markets following a string of delisting setbacks from tech favourite Darktrace to fintech company Wise.
Hoggett indicated the º£½ÇÊÓÆµ had become trapped in a cycle of self-deprecation.
"We like to have an intellectual debate about whether it is the done thing to back ourselves," she said.
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Rachel Reeves launched her investment drive during her Mansion House speech this year.
The Investment Association will spearhead the campaign whilst regulators will provide guidance, with the government seeking to resolve a "tangled system of financial advice" and "lengthy risk warnings" that have complicated consumer investment in the º£½ÇÊÓÆµ. Meanwhile, high street banks will spearhead efforts to promote the advantages of retail investing by informing customers about investment prospects and guidance on transferring funds from savings accounts into stocks and shares investments.
Hoggett has consistently advocated for Britain to transform its "perverse" stance on retail investment, contending it ought to be "much more straightforward" for individual investors to engage in these markets, which would assist in reducing capital costs for businesses and foster growth.