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PRIVACY
Professional Services

The latest equity investment deals in Wales

Companies featured include Burbank, Finalrentals, Bute Energy, Snoap and Nisien.AI

A Cardiff based fintech start-up is eyeing global expansion on the back of the successful demonstration of the first certified online card-present transaction.

The ground breaking advancement from Burbank brings tap and personal identification number (PIN) - the universally trusted way to pay - into the online world for the first time with customers paying through mobile devices like their phones. Known as card-present over internet (CPoI), Burbank’s innovative payment solution enables merchants to securely process card-present transactions in online channels.

To supports its global growth plans Burbank has raised £5m in a seed funding equity round led by Mouro Capital with participation also from Anthemis (supported by Foxe Capital) and Portfolio Ventures. Burbank’s revenue model will see it taking a percentage of the savings made for merchants on the cost of processing. As a global solution Burbank has plans to rapidly expand internationally. It owns the intellectual property to its technology and said it will soon receive two global patents.

Its chief executive Justin Pike, who hails from Newbridge, said: “With CPoI, we are aligning in-store and digital payments. Our goal is to transform e-commerce by significantly reducing fraud and eliminating false positives—issues that have long plagued online sellers.

“CPoI will open up internet purchases to all ages and give consumers the highest level of protection when shopping online, whilst revolutionising online commerce for merchants by mitigating fraud, setting a new standard for secure online transactions.”

Currently, online merchants face over $40bn annually in fraud and charge backs, which is when a cardholder disputes a transaction and the merchant is obligated to provide a refund. Payment fraud is growing an enormous 69% per year, and charge backs at 52%.

Mr Pike said: “With CPoI, online shoppers simply tap their payment card against their own mobile device and securely enter their pin to complete payment, just as they do in-store. The physical card and pin confirm the true cardholder’s identity, therefore significantly reducing the opportunity for fraud”.

Beyond fraud prevention, CPoI addresses an even costlier problem for online businesses: false positives, where legitimate transactions are incorrectly flagged as fraud by anti-fraud systems, giving merchants a considerable revenue boost.