Robo-advisers are gaining traction as a cost-effective solution for investors who prefer a hands-off approach to managing their portfolios.
These digital platforms cater to ISA and non-ISA investment clients, although not all robo-advisory firms provide a comprehensive range of ISA options, as reported by .
A robo-adviser employs algorithms to analyse responses to pre-determined questions from investors, subsequently recommending suitable investments.
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Over time, the software adjusts these portfolios, essentially functioning like a less intensive human wealth manager.
However, it's crucial to note that robo-advisers typically offer guidance rather than full 'advice', with the onus still on the individual investor regarding where funds are invested.
Robo-advisers also deliver a lower standard of service compared to human advisers and are primarily targeted at novice investors.
The ideal robo-adviser depends on an ISA client's specific needs. Some excel in offering low fees, while others provide a broader range of investment options or cater to those keen on ethical investing.
So, let's explore some of the top robo-advisers for ISA clients in 2025, catering to various investor types.
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Remember, the value of money held in investments can fluctuate, potentially decreasing as well as increasing.
InvestEngine
InvestEngine stands out as the most affordable robo-adviser, with no transaction charges or account fees. Investors only pay an annual platform fee of 0.25 per cent for access to 10 managed portfolios, plus average fees of 0.12 per cent for any exchange-traded funds (ETFs).
InvestEngine allows investors to establish a Stocks and Shares ISA, but it does not support Junior ISAs or Lifetime ISAs.
Nutmeg.
For those seeking a more personalised investment strategy, Nutmeg offers over 30 options. This robo-adviser charges platform fees of 0.75 per cent on fully-managed balances up to £100,000, and 0.35 per cent above that.
Additionally, Nutmeg levies fund fees of 0.2 per cent for fully-managed portfolios, which increase to 0.35 per cent for green investments. Nutmeg supports the setup of a Stocks and Shares ISA, as well as Junior and Lifetime ISAs.
It also outperforms its competitors in ethical investing, offering 10 green portfolios.
Moneyfarm
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Moneyfarm is another viable option, with seven ethical investment portfolios and support for Stocks and Shares ISAs and Junior ISAs. Moneyfarm's platform fees range from 0.3 per cent to 0.75 per cent on investments of £100,000 or less, and from 0.3 per cent to 0.45 per cent on amounts exceeding that.
Its fund fees are 0.21 per cent on its green investment options.
Wealthify
Wealthify could be an excellent choice for beginners in investing – it's also one of the most affordable providers. Wealthify's account management fee is 0.6 per cent of a portfolio's value per year.
Therefore, a £100,000 portfolio would incur £600 in annual expenses. The fees related to transactions and funds vary depending on investor activity.
However, Wealthify has projected an average annual fee of 0.16 per cent for standard investing and 0.7 per cent for ethical investing. Nonetheless, these figures will vary based on the composition of an investor's portfolio.