º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Professional Services

Aviva's £3.7 billion acquisition of Direct Line gets green light from º£½ÇÊÓÆµ watchdog

The £3.7bn takeover will not be subject to a phase-two investigation, the Competition and Markets Authority (CMA) said on Tuesday, after a preliminary probe to assess whether a combination between the two would reduce competition in the º£½ÇÊÓÆµ insurance market.

A sign for Aviva offices(Image: Philip Toscano/PA Wire)

The Competition and Markets Authority (CMA) has given the green light to Aviva's acquisition of Direct Line, a smaller insurance competitor. This approval clears the path for the creation of the º£½ÇÊÓÆµ's largest home and motor insurer.

The CMA announced on Tuesday that the £3.7bn takeover would not be subjected to a phase-two investigation, as reported by

This follows an initial examination to determine whether the merger would diminish competition in the º£½ÇÊÓÆµ insurance market.

The takeover came into effect on Tuesday, with Direct Line shares expected to be delisted and cancelled by Thursday.

Aviva and Direct Line agreed on the terms of the acquisition in December 2024.

The deal valued Direct Line shares at 275p, representing a 73 per cent premium on the company's share price before the offer and a 50 per cent premium on its six-month average share price.

Direct Line had previously turned down an offer that valued shares at 250p each.

As part of the deal, Direct Line shareholders will receive 129.7p in cash and a 5p dividend for each share they own, as well as 0.3 new Aviva shares.