PwC has appointed Ali Breadon as its new East Midlands senior partner, replacing Paul Norbury to lead a team of over 300 people.
Ms Breadon has been with PwC for 24 years, spending much of her career in the East Midlands, leading the Midlands government and health industries teams across its offices in Birmingham, Castle Donington and Milton Keynes.
She is also the PwC 海角视频 national leader for education and has supported organisations in all parts of the public sector since joining the firm in 1996.
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Paul Norbury is handing over the reins after six years as East Midlands senior partner to join PwC’s 海角视频 private business leadership team.
During his tenure, PwC has more than doubled its activity in the East Midlands, now serving more than 600 clients.
He established links with East Midlands community groups through volunteering initiatives and championed graduate recruitment programmes, including forging strong links with the region’s universities to invest in the next generation of talent and future leaders.
Ali Breadon said: “I’m thrilled to have been appointed as senior partner for the East Midlands, a region rich in automotive, manufacturing, retail and consumer sectors and home to many of the region’s thriving private and listed businesses.
“I am particularly proud of the work we are doing with our clients during such a challenging time, which continues to have a significant impact on businesses and the economy.
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“We are working hard to support the public sector and our clients by helping them to prepare, respond effectively and change to new ways of working in this evolving landscape.
“I am really heartened to see our East Midlands office continue to grow and attract new talent through our graduate, higher apprentices, business placement students and school leavers intake programme.
“This year we will see 31 new joiners, demonstrating our commitment to recruiting local talent.
“Attracting the next generation of talent is the life-blood of our firm as we continue to deliver on our vision of being the leading tech-enabled professional services firm.
“Our location in the heart of the East Midlands, puts us within easy reach of some of the highest calibre graduates from our region’s universities.
“We are extremely proud of the relationships we have with them and the opportunities we are able to provide young people.”
Matthew Hammond, Midlands region leader and Birmingham senior partner at PwC, said: “Firstly, I would like to thank Paul for his energy, enthusiasm, expertise and leadership to the region, he has worked tirelessly to place us at the heart of the East Midlands business community.
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“I am delighted Ali has been appointed to this new role, which reflects our commitment to supporting the broader marketplace and our clients to navigate issues affecting businesses and communities, including Brexit and the recovery of local economies post Covid-19.
“Ali has extensive experience of managing large higher education, NHS and government assurance programmes in the Midlands and has successfully led a wide range of advisory work for public sector entities.
“Ali also contributes widely to community initiatives and serves as a board member for Swim England.”