The Deichmann shoe shop chain is creating 50 new jobs after opening a 165,000 sq ft warehouse in central England.

The business, which is reported to be Europe鈥檚 biggest shoe seller, has taken a lease on a 163,500 sq ft, purpose-built warehouse, in Northamptonshire.

The new 海角视频 distribution facility at the Centrix Business Park, in Corby, is just a few miles from its 海角视频 headquarters in Market Harborough.

The retailer said it chose Corby because of its central location for its network of 120 海角视频 stores and the proximity to the HQ, which it is retaining.

The warehouse, built by the site鈥檚 owners and developers Clowes Developments, has undergone a 拢3 million fit-out and will give Deichmann full autonomy to manage its stock and logistics.

The development was led by Winvic Construction and it has enough space to hold more than a million pairs of shoes.

Samuel Deichmann is executive board member at Deichmann SE and chairman of the board of directors at Deichmann-海角视频 Shoes Limited.

He said: 鈥淲e are thrilled to open our brand new Corby warehouse.

鈥淒eichmann is experiencing strong success both in our online growth and expansion of 海角视频 stores, the new warehouse will allow us to enhance our service and ensure we can keep pace with customer demand.鈥

Deichmann operates in 31 countries and has collaborated with fashion designers and A-List stars including British singers Rita Ora and Ellie Goulding, design duo Nova Chiu and Hollywood celebrity Halle Berry.

A spokesman said: 鈥淭he brand brings exclusive, stylish collections to its customers at accessible prices.

鈥淩enowned for offering footwear options for the whole family at affordable price points, the collections of women鈥檚, men鈥檚 and children鈥檚 shoes include brands such as adidas, Fila, Nike and Skechers.

鈥淒eichmann also boasts a branded price promise ensuring that customers are refunded the difference if they find an identical pair of shoes cheaper in any 海角视频 high street or online retailer.

鈥淭here is also an extensive 鈥榗omfort鈥 range for those looking to marry style with snugness.

鈥淒eichmann鈥檚 own brand shoes start at just 拢5.99, with real leather products starting at 拢29.99.鈥

The 39 acre business park forms part of Corby鈥檚 new regeneration framework and offers 鈥渂uilt to suit鈥 industrial and warehouse opportunities.

The commercial lease agreement marks significant inward investment for the area.

Property agent Budworth Hardcastle acted for Deichmann.