Port of Grimsby becomes a cinematographer's delight once again in full-throttle high octane ad
Kasbah backdrop for Ruroc's performance motorcycle helmets
It is Grimsby Docks as you鈥檝e never seen it before.
Once the world鈥檚 greatest fishing port and now the leading offshore wind maritime base - it has recently taken on a temporary transformation - becoming a moody Japanese downtown gangland.
The Humber port was chosen as the set for the launch of a new motorcycle helmet, Atlas 3.0 from Ruroc.
It is aiming to add to the 250,000 sales worldwide with its 鈥榥ext level innovation鈥 and embedded technology that make it the 鈥榖est ever range鈥. To push it on it has revealed a sultry, seductive, adrenaline-pumping blast around the Kasbah, shot over two February days.
Samurai swords on asphalt, stunts under searchlight and anticipation-building candle calm help create the incredible piece, featuring a female protagonist - and plenty of product shots.
Host and landowner ABP said it was a 鈥済reat team effort鈥 to make it possible.
Humber freeport set to be anchored in North East Lincolnshire
First turbine is up at Hornsea Two - the world's next largest offshore wind farm
鈥淥ur buildings and many streets around the port were dressed to make a fantastic back drop, with one of the alleys being transformed into a Japanese market,鈥 ABP Humber鈥檚 Grimsby ambassador Charli Parkin said, having fielded the initial call. 鈥淎 huge well done to all involved in the project, from cleaning the port, to chaperoning and organising health and safety.鈥
Grimsby is no stranger to film and television, with the same area doubling up as a war-torn French coastal resort in Atonement too.
This is England was another visitor, though Sacha Baron Cohen鈥檚 Grimsby titled flop actually used Tilbury in Essex, although the actor did visit, taking in a match at Blundell Park.
The comes as another high octane encounter hits regional screens with Phillips 66 resurrecting its critically-acclaimed TV campaign 鈥楰eep on Moving鈥 for its Jet fuel brand.
Featuring a man 鈥榙riving鈥 through the countryside on a grand piano while singing Joe Jackson鈥檚 iconic 80鈥檚 hit 鈥楽teppin鈥 Out鈥 - it has been praised for its 鈥渞efreshingly absurd twist on the car commercial鈥 and for making 鈥渁 visit to a gas station look epic鈥.
Originally launched in September 2020 and shown exclusively in the North East and Midlands, the second airing, that coincides with the nation opening up again, will target new territories including Yorkshire, East of England and the North West. The ad will also feature nationally during England鈥檚 test series with New Zealand on Sky Sports.
脕ine Corkery, Phillips 66鈥檚 brand manager, said: 鈥淭he campaign landed so strongly with both our Jet dealers and consumers the first time around that making the decision to bring it back this year was an easy one.
鈥淚t鈥檚 an ad that celebrates the joy of driving and the open road and it captures our 鈥榙river-first鈥 ethos perfectly.鈥
It launches on May 27.
A still from Ruroc's motorcycle helmet advert, set on Grimsby Docks.
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Marina moment: The riders take the Hutton Road turn towards Wharncliffe Road - and they are not carrying filleting knives.
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Smoked fish? Grimsby's Kasbah gets some Japanese signage.
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