The shortlist for the MPA Inspiration Awards 2021, which features some of the leading brands and agencies from across Greater Manchester, has been revealed.
The not-for-profit membership organisation has confirmed its list of shortlisted entries for the awards which are now in their ninth year.
The MPA Inspiration Awards will be staged once again at the Midland Hotel in Manchester city centre on October 21.
A high profile list of judges were hosted by Bruntwood Works at 111 Piccadilly recently to review all entries and to look at a shortlist of potential winners.
Chair of the MPA Christian James said: "It has been another inspiring MPA Awards judging process, revealing some outstanding entries. Given everything that people have been having to deal with over the last 12 months, it is quite incredible to see the standard of work coming out of Manchester.
"Thank you to everyone who took the time to pull their entry together and submit it.
"We are also massively grateful to our judges; they have done us proud by giving every entry the diligent attention it deserves."
Managing director Cindy Simmons added: "I was very proud to see that once again the community that we represent has embraced our awards and has pushed the boundaries in terms of quality and content. In particular our ‘people’ categories, recognising young future talent, were extremely well supported again this year.
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"This reflects how embracing and helping to nurture future talent is an intrinsic part of the MPA and fits with our mantra of helping anyone working in or with Manchester’s Media, Digital and Creative businesses to thrive.
"The ‘collaboration’ category was also well represented which stands as testimony to the open and collaborative nature of the MPA and its members."
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Here is the shortlist:
Best Digital Campaign
- St Tropez Brand Ambassador Campaign º£½ÇÊÓÆµ and USA - Captify
- Raffolux - Media Agency Group
- Remington - Hearst Beauty Week - Hearst º£½ÇÊÓÆµ
- AYM Studios Turn off the Lights - Circulate Digital
- Biddle Sawyer Silks SEO: Establishing dominant Google rankings - Pixel Kicks Ltd
Best Creative Campaign
- Mental Health Awareness Week 2021, for The Mental Health Foundation - Flow Creative
- WWF - #WorldWithoutNature - One Minute Briefs
Best B2B Campaign
- Rebelleon - Luma Marketing
- "Let's Talk." Global Campaign - Upp and DHL Supply Chain
Best Media Campaign
- A Great British Bake Off - Channel 4 Sales, McCann Manchester & Aldi
- Vets4Pets - Blis
Best Sales Team Campaign
- Say Hello to Jura - Jura Whisky and Channel 4
- Solving the location conundrum in a lockdown - Roberts Radio & Mobsta
Best Social Campaign
- Tommee Tippee - The Boob Life campaign - The Gate Films
- WWF - #WorldWithoutNature - One Minute Briefs
Best Integrated Campaign
- Knowsley Safari Park - Media Agency Group
- Unseen Kingdoms - The Body Shop & Channel 4
- NHS and Medtronic - PillCam COLON Capsule Cancer Screening - C21
Best Animation
- Only one company was shortlisted for this category and the winner will be announced at the Awards ceremony.
Best Video
- The Boob Life - The Gate Films
- The Great British Bloom Off - Smoking Gun for Interflora
- Tradition is Boring - Chief Productions
Best Podcast
- AWNTY (Are We Nearly There Yet?) by Professor Andrew Sherry, The University of Manchester and Marick Communications
- We Didn't Start The Fire - Crowd Network
- Armchair Adventures - Made By Mortals
- Roland Dransfield's "We Built This City" - Roland Dransfield
Digital Agency of the Year (16+ Employees)
- Only one company was shortlisted for this category and the winner will be announced at the Awards ceremony.
Digital Agency of the Year (Up to 16 Employees)
- Pixel Kicks Ltd
- Tao Digital Marketing
Creative Agency of the Year
- One Minute Briefs
- Flow Creative
Media Agency of the Year
- Wavemaker º£½ÇÊÓÆµ
- Media Agency Group
Media Sales Team of the Year
Up to 5 employees
- Captify
- Mobsta
6 - 15 employees
- Immediate Media
- Reach PLC
- Teads Manchester
16+ employees
- Only one company was shortlisted for this category and the winner will be announced at the Awards ceremony.
PR Agency of the Year
- Smoking Gun
- Roland Dransfield
Integrated Agency of the Year
- Only one company was shortlisted for this category and the winner will be announced at the Awards ceremony.
New Start Up of the Year
- Only one company was shortlisted for this category and the winner will be announced at the Awards ceremony.
Big Bang
- The Fed National TV Appeal - MillK Media Ltd
- Driving success for Butcher's - Reach Solutions & Love, Sugar, Science
- UnitedCity - Roland Dransfield
- SOS: Save Our Pools - Smoking Gun
Collaboration
- The Co-op App - Apadmi and Co-op
- Working together for Bupa Mental Health campaign - MillK Media Ltd and Dinosaur
- The perfect recipe for Collaboration - Wavemaker º£½ÇÊÓÆµ, Immediate and Dr Oetker
Apprentice Award
- Thomas Jones, Manchester Metropolitan University
- Megan Preece, The Juice Academy
Student Award
- Katie Hyland - Manchester Metropolitan University
- Bryony Gavaghan - Manchester Metropolitan University
- Rachael Radford - Manchester Metropolitan University
- Elisha Horobin - Manchester Metropolitan University
Freelance Hero Award
- Jen White
- Matt Davies
- Marjolaine Lebrasseur