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South West sales drop amid higher interest rates, NatWest reports

A survey by the bank found despite drop in activity job creation in the region rose at the quickest rate across the º£½ÇÊÓÆµ

A view of Bristol from the air(Image: Getty Images)

South West firms saw a sustained drop in sales amid higher borrowing costs and increased economic uncertainty, according to a new NatWest report.

The bank said its South West PMI Business Activity Index – a seasonally adjusted index that measures the month-on-month change in the combined output of the region’s manufacturing and service sectors –saw a second consecutive month of decline in July.

NatWest said this was in contrast to a “marginal expansion” of business activity across the rest of the country.

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The region’s businesses registered a fall in new orders according to the survey. Those which took part said a general slowdown in market conditions and higher interest rates had weighed on customer spending.

NatWest said that employment across the South West remained “a bright spot”, with the latest data revealing a fourth successive monthly increase in overall workforce numbers. The rate of job creation edged up to a three-month high and was the quickest seen across all 12 monitored º£½ÇÊÓÆµ regions. There were frequent reports of businesses adding to their payrolls in anticipation of new projects and growth plans for the year ahead.

Private sector companies based in the South West registered a further increase in average input costs during July, with wages, rent and energy costs cited in particular. The rate of cost inflation in the South West was slightly quicker than the national average.

Meanwhile, firms’ optimism around the 12-month outlook for output improved to a four-month high, underpinned by expectations that new project starts, planned company expansions and stronger economic conditions will help to boost activity.