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South West firms ramp up hiring as demand for work rises - but cost pressures continue to bite

Skills shortages and greater competition for workers led to a steeper rise in backlogs of work in January, according to NatWest

An aerial view of Bristol city centre (Image: Getty Images)

Business activity in the South West continued to grow at pace at the start of the year, with firms across the region ramping up recruitment to meet demand for work.

However, skills shortages and greater competition for workers led to a steeper rise in backlogs of work and cost pressures remained historically sharp, according to the latest data from NatWest.

At 54.0 in January, the headline NatWest South West Business Activity Index – a seasonally adjusted index that measures the month-on-month change in the combined output of the region’s manufacturing and service sectors – rose from December's nine-month low of 52.3 and pointed to a solid rate of output expansion.

Though softer than the average seen for 2021 (54.5), the upturn was broadly in line with the º£½ÇÊÓÆµ-wide trend (54.2).

January data pointed to an eleventh successive monthly increase in new orders at South West private sector businesses. The rate of growth quickened from December and was sharp overall.

Reports from panel members indicated a further recovery from the pandemic, looser Covid-19 restrictions and rising demand across domestic and external client bases had boosted sales.

Business confidence regarding the one-year outlook for output across the South West also improved in January. Firms said they expected reduced Covid-19 cases and a return to "more normal" business conditions to support output growth over the course of 2022. The overall degree of positive sentiment also reached its highest for five months.

Employers across the region continued to create jobs in January, but the rate of creation eased slightly from December. Rising staffing levels were generally attributed to increased client demand and the need to expand capacity. However, there were also reports of difficulties recruiting suitably skilled staff and retaining current workers.