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South West firms hike prices after 'unprecedented' rise in costs

Growth among private sector firms was strong in November, but increased costs and staff shortages led to a dip in confidence

An aerial view of Bristol city centre (Image: Getty Images)

South West businesses were forced to increase the price of goods and services in November amid rising cost pressures, according to new research.

Despite growth remaining strong in the fourth quarter of the year, companies registered an "unprecedented" increase in labour, energy, transport and material costs, the latest NatWest PMI report found.

The bank's headline South West Business Activity Index – a seasonally adjusted index that measures the month-on-month change in the combined output of the region’s manufacturing and service sectors – slipped from 55.1 in October to 54.6 in November.

The data showed the rate of input price inflation was slightly sharper than the º£½ÇÊÓÆµ-wide trend, with around 61% of businesses surveyed recording higher costs compared to just 2% that saw a fall.

The rising costs and staff shortages led to a dip in business confidence across the region, which fell to a 10-month low.

However, there was a strong increase in output across the West of England as new orders rose due to recovery in market conditions amid looser Covid-19 restrictions, with firms citing greater demand from both domestic and foreign client bases.

While many businesses said customer demand and activity would rebound over the next year as the economy recovered from the pandemic, concerns around rising costs and supplier shortages dampened overall confidence.

The rate of job creation quickened from October, according to the data, with increased headcounts generally linked to company expansions and rising client demand. There were some firms that mentioned difficulties filling vacancies amid candidate shortages, however.