Different Advertising, Design and Marketing and Narrative Integrated Communications have recently announced their merger to become Different Narrative 鈥 a move which will create the region鈥檚 largest end-to-end marketing services provider.
An all-encompassing selection of services including advertising, branding, design, publishing, marketing, PR, social media and web design and development will establish Different Narrative as a leader in the creative sector. It will also bring together an unrivalled team of 30 highly experienced professionals. Combined clients will include Carpetright, Bovis Homes, Opportuni and Sunderland Council.
So why now? Ben Quigley, CEO of Different and Executive Chairman of Different Narrative, explained, 鈥淥ur two agencies have been active in a similar space for a number of years now. We have had mutual admiration for each other鈥檚 creative work throughout this time.
鈥淥ur services have been mainly complementary; we have similar ambition for growth and our teams鈥 skill sets are a great pairing. It made complete sense to join forces and combine efforts.
鈥淐learly the pandemic has thrown up many obstacles for business, but it has also provided opportunities. Now we know an agency such as ours will be able to work for clients based anywhere 鈥 no matter how diverse and complex their marketing and media needs might be 鈥 from a North East base. There is also the opportunity for large, independent agencies like ourselves to move into the positions once taken by the big corporates鈥, added Ben.
Kieron Goldsborough, founder of Narrative Integrated Communications and now CEO of Different Narrative, said, 鈥淲e see a massive potential for an agency such as ours and believe the timing is right. In the North East alone, sectors such as digital have attracted incredible investment and start-ups are scaling up at remarkable rates. We plan to offer these types of businesses all the communications and brand attention they need in one place.
鈥淚t鈥檚 a very significant time for us and we鈥檙e really pleased with results so far 鈥 we鈥檙e already ahead of our forecasted progress; our teams have done us proud by embracing the change and we are gearing up for ambitious growth. The next phase will be all about growing our client base and expanding our team.
鈥淎s Different Narrative, our whole approach will be underpinned by our pledge to deliver positive change for businesses who want to develop and grow. We want to become changemakers in our field, challenge the 鈥榥ormal鈥 way of doing things, create fresh thinking and be bold. Collaboration has never looked so good - it鈥檚 going to be an exciting year!鈥, added Kieron.
