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PRIVACY
Opinionopinion

Smaller broadband firms need a level play field in connecting rural communities in Wales

Chief executive of Broadway Partners Michael Armitage on why we need greater competition

95% of Wales now has access to fibre-optic broadband

If there is one positive we can draw from the coronavirus crisis, it’s how abundantly clear the economic and personal case is for a better-connected Wales.

Businesses and home-workers in rural communities across Wales have really felt the pain of patchy connectivity during the lockdown, as indeed have broad swathes of individuals not in employment, from school children to the elderly.  According to data from Ofcom, the industry regulator, 79,000 households in Wales (6% of all) do not have access to ‘super-fast’ broadband (30 Mbps and above).

 And it is highly likely this figure understates the real extent of Wales’ digital deficit: in some rural areas, we estimate that as much as 30% of the population has barely functional broadband. Whichever figure you take, across the whole country the connectivity gap represents a massive opportunity cost for the Welsh economy, and often a very real personal cost for individuals. 

Wales’ dependence on the rural economy is high, accounting for around 20% of the country’s economic activity (compared with around 16% for England).

 However, it is likely that economic recovery post-Covid will be driven as much by knowledge-intensive and creative industries as by so-called traditional industries.  Many of those creative industries will have teams working from home and, whether in rural areas or in the major cities, all will be equally dependent on having access to fast internet connectivity.

 It is therefore more vital than ever that good broadband is available consistently across the country – a critical ‘silver bullet’ to get the economy firing again post-crisis.

The fact of the existence of a rural digital deficit is of course easy enough to explain, as traditional operators were bound to focus where the economics were most favourable and where the competitive threat was most immediate – in the more dense urban and suburban areas – leaving rural areas for another day. 

But Wales cannot wait for that ‘other day’ to roll around, and for the big players to upgrade their rural digital infrastructure.