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Opinionopinion

In this 'new normal' our high streets will never be normal again

Local councils, the Welsh Government and businesses need to work together to ensure people want to return to city and town centres

(Image: Matthew Horwood)

During the past 11 months of the pandemic, there has been considerable debate on whether the economy will be different when we finally emerge from our government-imposed exiles in our home offices.

Phrases such as “build back better” and the “new normal” have been bandied about by commentators and columnists in an attempt to perceive a better world for all of us as businesses re-open.

There is increasing evidence that workers across the country will be reluctant to go back to the daily grind of commuting although it is also clear that zoom meetings are no substitute for the human interactions we all crave when it comes to working with others.

Whilst the demise of the office may be premature, the Welsh Government has recently suggested that 30% of people will work from home in the future. That will present considerable challenges to those councils that, over the past decade, have focused their efforts on attracting large companies to relocate thousands of workers to offices in city centres.

But as those firms that have committed to long term office leases are wondering what to do with floor space that their employees will no longer need or want, there is a bigger challenge facing the urban economy that cannot be turned around, namely the demise of the traditional high street.

To many, descriptions like brutal or disastrous do not even come close to what has happened to the retail sector across the º£½ÇÊÓÆµ since the pandemic began. With governments closing those stores selling non-essential goods for the large part of 2020 and consumers completing the move to online purchasing that had been threatening bricks and mortar shops for years, the picture of the shopping centre dominated by large brands seems already obsolete.