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PRIVACY
Opinionopinion

We need to promote entrepreneurship like never before

Entrepreneurship also needs to become more diverse.

(Image: SHARED CONTENT UNIT)

As this column has suggested time and time again over the last three months of lockdown, entrepreneurs should be at the heart of any post Covid-19 economic recovery plan developed by both the Welsh and º£½ÇÊÓÆµ governments.

Research has consistently shown that firms less than five years old create all net jobs within an economy, especially at a time of recession when larger firms are shedding tens of thousands of their employees.

They are agile, innovative and will drive the creativity and energy needed to transform an economy that will be struggling to find its way after the Covid-19 pandemic. They are also the glue that keep communities together and, as we have seen during the last twelve weeks, have been able to pivot their businesses to continue to support their customers locally.

So what should be done to ensure that our economic recovery is being driven by those talented individuals who take the risk and spot the opportunity to start their new business? More importantly, how do we encourage more people, even in these difficult times, to take that step to work for themselves?

First of all, there is a real need to encourage a greater interest in entrepreneurship, especially as research has shown that more people consider starting a business when they are exposed to existing entrepreneurs that are growing their businesses, particularly in certain groups such as women and people in low income groups who have less contact with high growth entrepreneurs.

Equally as important is the encouragement of local role models to help inspire a new generation of entrepreneurial talent, acting as a catalyst in promoting entrepreneurship as a positive career choice not only for young people but also for all parts of society.

So one of the first priorities should be the creation of a strong campaign to demonstrate that Wales is the best place to start and grow a firm, utilising the best entrepreneurial talent we have amongst our business community to do so.

Another key issue is that of enterprise education. With a general acceptance that most entrepreneurs are largely made and not born, there are different ways in which entrepreneurial skills can be developed across the population.