º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Opinion

Making St David's Day a national holiday would provide an economic boost

Just as businesses in other cities around the world capitalise on St Patrick’s Day, Welsh businesses could experience an uplift

The º£½ÇÊÓÆµ Government has rejected calls for St David's Day being a bank holiday in Wales.(Image: WalesOnline/Rob Browne)

For those of us born and brought up in Wales, St David’s Day is more than just a historical commemoration, it is a day of national pride for the people of Wales and yet successive º£½ÇÊÓÆµ governments have consistently refused to grant this special day the status of a bank holiday.

Whilst some critics argue that additional bank holidays harm the economy, evidence suggests otherwise. For example, St Patrick’s Day in Ireland has become a globally recognised celebration that attracts visitors and generates significant economic activity.

A national holiday for St David’s Day could do the same for Wales, boosting tourism, increasing spending in local businesses, and providing opportunities for cultural festivals to attract visitors from across the º£½ÇÊÓÆµ and beyond. Indeed, research by the Irish tourist organisation Fáilte Ireland shows that 570,000 people attended the St Patrick’s Festival in Dublin over the bank holiday weekend last year, generating £100m in revenue for the city.

Making the most of these opportunities is critical to the development of the Welsh economy. Twelve years ago, when a group of us went over to unveil a star for Richard Burton on the Hollywood Walk of Fame on St David’s Day, the visit was used by the Welsh Government to hold a series of meetings with film and production companies.

These meetings subsequently helped to kick-start a renaissance in the creative industries here in Wales, which continues to make a significant economic contribution to the Welsh economy.

A St David’s Day national holiday would not only strengthen Welsh identity and allow communities to fully engage with the celebrations, but would also a significant opportunity for businesses across Wales. The hospitality, retail, and tourism sectors would particularly benefit as families, visitors, and communities come together to mark the occasion.

Just as businesses in other cities around the world capitalise on St Patrick’s Day, Welsh businesses could experience increased footfall and spending on events, food, accommodation, and local crafts. Indeed, the long-term benefits of positioning Wales as a cultural and economic destination should not be underestimated as a dedicated holiday could serve as a platform to promote Welsh products and services to a wider audience, with businesses aligning their marketing and branding with national pride, fostering consumer engagement, and boosting sales.

A recent study by Global Welsh demonstrated how the Welsh community around the world can support businesses, connect talent, and drive economic development. In this respect, a national holiday could provide a stronger platform for engaging the diaspora, encouraging investment, and fostering international partnerships that benefit Wales as a whole. Recognising St David’s Day at a national level would allow the Welsh diaspora to celebrate their heritage while strengthening ties between Wales and its global network of supporters.