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PRIVACY
Opinionopinion

Fair game to probe Premier League's TV deals

Bid to get more football on the box at lower cost to supporters.

West Ham United v Aston Villa(Image: Action Images / Tony O'Brien)

Hats off to Tom Mockridge, chief executive of Virgin Media and clearly the caped champion of football fans everywhere, who this week called Ofcom’s investigation into how the Premier League sells its live television rights “welcome news”.

Virgin Media’s lawyers argue that the manner in which the self-styled ‘most exciting league in the world’ sells º£½ÇÊÓÆµ television rights is “in breach of competition law”.

The value of the league’s latest rights deal, which ends next season, is £3 billion, more than 70 per cent higher than the previous contract which covered the period 2009-12. According to Ofcom, Mr Mockridge and his learned friends maintain that although more than 40 per cent of league matches are broadcast live under the current arrangement (most of us probably thought it was higher), the percentage is, say Ofcom, “...lower than some other leading European leagues, where more matches are available for live television broadcast.”

Mr Mockridge said he wants “to make football even more accessible...to ensure a better deal for football fans.”

Virgin Media appear to want more football on the box, possibly in order that they may bid to buy the rights – but not at the current price.

The bidding process for the 2016-19 rights is scheduled to commence early next year and expected to yield upwards of £3.7 billion for the Premier League.

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Jeff Loria, owner of the Major League Baseball (MLB) Miami Marlins, has seen the value of his investment in the franchise more than treble in the space of twelve years.