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PRIVACY
Manufacturing

Shopping channel QVC makes music with Birmingham toy manufacturer

Moseley firm wins deals from global giant in TV retail and one of Australia's largest distributors

Chris Poole, managing director of toy manufacturer Shades CP

A Birmingham company that makes colour-coded musical instruments for young learners has secured two major new export contracts to the USA and Australia.

The wins mean it is now set to hit £1 million worth of overseas orders.

Shades CP has developed a colour-coding method which it says enables children to learn a range of instruments such as guitar, ukulele, harmonica and violin.

It has seen a significant boost in overseas business after it secured new orders at the Nuremberg Toy Fair in January.

The company has now attracted attention from the global shopping channel QVC, which has taken delivery of 3,000 piano mats, which have 24 coloured touch-sensitive keys, eight instrument sounds, record and play back mode.

And Modern Brands, one of Australia's biggest retail distributors, also has signed up to take the company's top ten products, with a view to increasing orders over the next three years.

The company is also about to complete its first order for piano mats for Aldi in Spain.

Chris Poole, managing director of the Moseley-based firm, said he only decided last year to step up exporting to boost the 1,000 units sold annually, despite being in business for five years already.