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PRIVACY
Manufacturing

Sandwich, pie and pasty giant Samworth Brothers sees sales bounce back to pre-Covid levels

Ginsters, Soreen, Urban Eat and Higgidy owner planning to put £100m into various projects between now and 2024

Samworth Brothers chief executive Hugo Mahoney

The owner of Ginsters pasties, Soreen, Urban Eat and Higgidy said sales returned to pre-Covid levels in 2021 and revealed it plans to invest £100 million back into the business.

Leicestershire-based Samworth Brothers – one of the º£½ÇÊÓÆµ’s biggest food-on-the-go suppliers – was hit by a drop in sandwich, wrap and salad sales during the pandemic.

However newly filed accounts show a turnover of £1.16 billion in 2021 – almost 11 per cent up on 2020 and on a par with 2019.

The group, which is headquartered in Melton Mowbray where it makes many of the town’s famous pork pies, reported pre-tax profits of almost £17 million last year, compared to losses of £31.6 million a year earlier, as it recovered from what it called the “Covid-19 shocks of 2020”.

It is now planning significant capital investment in its businesses, with more than £100 million earmarked for various big projects between now and 2024.

The business is also trying to mitigate the impacts of cost inflation caused by the war in Ukraine, due to supply chain disruption and commodity shortages in gas, vegetable oil, wheat and corn. At the same time it is also trying to help fight food poverty in Leicester.

It said: “Although 2021 was still a challenging year due to continued lockdowns and the enduring pandemic, our key food-to-go business staged a good recovery to end the year only marginally behind 2019 volumes. Sales have continued to increase in 2022.”

It added: “It was clear from the autumn of 2021 that inflation was going to be the next big challenge.